active smartphone brands around the world is down to almost 250
maturing user base
improving device quality
down by two-thirds to almost 250
reflects the earlier decline in smartphone brands across Europe, such as Sagem and Siemens iback in 2005 with a massive shakeout of the European industry.
small brands have struggled to keep up
Small brands capitalized on the market’s transition from 2G to 3G/4G
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