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Introduction to the Event Study Methodology | EST

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  • inance scholars have developed the event study methodology to perform this type of analysis - in its most common form, with a focus on stock ret

  • turn event studies quantify an event's economic impact in so-called abnor

  • The market model is the most frequently used expected return model. It builds on the actual returns of a reference market and the correlation of the firm's stock with the reference market. Equation (1) describes the model formally.

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