www.eventstudytools.com/introduction-event-study-methodology
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inance scholars have developed the event study methodology to perform this type of analysis - in its most common form, with a focus on stock ret
turn event studies quantify an event's economic impact in so-called abnor
The market model is the most frequently used expected return model. It builds on the actual returns of a reference market and the correlation of the firm's stock with the reference market. Equation (1) describes the model formally.
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