It's good to have money, it's good to be successful, and it's good for people to like you. It's bad to optimize for any of those things. Optimize for money and you'll never enjoy what you earn, optimize for success and you'll end up powerful but hated, and optimize for social approval and you'll become a spineless people-pleaser with no sense of self.
If you break open a Goodhart situation, you'll find two components inside: quantification (measuring something) and optimization (targeting that measure). Neither of these things is inherently bad, and neither is their combination. If you want to build more fuel-efficient cars, save enough for retirement, or pick the right AirBnB for a family reunion, you need to do some quantification and optimization.
The problem is that no measure is ever perfect, and the more you rely on a measure, the more you multiply its imperfections, and the more consequential they become.
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