What Is Visual Merchandising? - Importance, Elements, & Examples
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empty space in the store to improve the visual appearance, the flow of foot traffic, and breathing room
Visual merchandising is a practice of optimising retail store presentation and displaying goods to highlight their features and benefits better and encourage customer interest.
includes store layout, greeter design, floor plan, signage, fixtures, and lighting.
attract, engage, and inform customers better with carefully designed displays
neuromarketing techniques to influence buyers’ decisions by appealing to their unconscious minds
Visual merchandising is the salesperson that persuades the customer to purchase intended products subconsciously.
visual merchandising aims to – Creating a good customer experience, Make the retail space visitor engage with space with all the senses (hearing, sight, touch, smell, and taste) Increase sales Develop store design to target the right audience Use store resources to get the most out of marketing ROI Give a reason to customers to come back Make the most out of promotional space.
Marketing collaterals/POP displays: Store brochures, price tags, product cards, table-top visuals, floor decals and aisle signs are used to spread the store’s message.
Store ambience creates a sensory experience by using lighting, music, colours or scents, which are all designed to enhance the overall customer experience
Sometimes, good visual merchandising leads to word of mouth marketing
It helps marketers connect with customers, create a memorable experience for them, market to past and future customers, and increase sales.
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