On, The $1 Billion Swiss Running-Shoe Company, Declares Cyclon Its Sustainability Incubator

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• It identified two primary use cases among Cyclon subscribers. One group is convenience-driven, wanting to get a new pair of shoes whenever needed.

• Running As A Service

• Cyclon is our circular experiment at scale.”

• The Cyclon subscription model positions running as a service.

• So far, the company has signed up several thousands of runners in the program

• And to date, we’ve gotten close to 80% of shoes back through our first cycle,

• Cyclon gives us learning around customer engagement and helps us develop brand loyalty and manage churn

• motivated by its sustainability promise and the drive to reduce their footprint on the planet.