It identified two primary use cases among Cyclon subscribers. One group is convenience-driven, wanting to get a new pair of shoes whenever needed.
Running As A Service
Cyclon is our circular experiment at scale.”
The Cyclon subscription model positions running as a service.
So far, the company has signed up several thousands of runners in the program
And to date, we’ve gotten close to 80% of shoes back through our first cycle,
Cyclon gives us learning around customer engagement and helps us develop brand loyalty and manage churn
motivated by its sustainability promise and the drive to reduce their footprint on the planet.
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