Patagonia Used To Be A Maverick, But Now Activism Is Mainstream
www.forbes.com/sites/rogertrapp/2020/10/30/patagonia-used-to-be-a-maverick-but-now-activism-is-mainstream/?sh=1359d56a623c
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prided himself on being an anti-businessman
although its activism is not just undiminished but even more prominent
spent considerable sums urging citizens to vote in next week’s presidential election
leaders of many British institutions rushed to disassociate themselves from historic links to slavery and supported calls for greater diversity in business.
but it is apparent that many executives are more concerned with the here and now
found himself without a team and began a lawsuit
There was a widely-publicised boycott with some people publicly burning their Nike products
general view was that, if anything, Nike gained from the campaign
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