CMA to investigate Google’s ‘Privacy Sandbox’ browser changes
www.gov.uk/government/news/cma-to-investigate-google-s-privacy-sandbox-browser-changes
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ensure that Google develops its proposals in a way that does not distort competition.
concerns about their legality and use from a privacy perspective
allow consumers’ behaviour to be tracked across the web in ways that many consumers may feel uncomfortable with and may find difficult to understand.
undermine the ability of publishers to generate revenue and undermine competition in digital advertising, entrenching Google’s market power
Google is abusing its dominant position.
not reached any conclusions at this stage as to whether or not competition law has been infringed.
protect competition in these markets.
Privacy Sandbox’ project – would disable third party cookies on the Chrome browser and Chromium browser engine
replace them with a new set of tools for targeting advertising and other functionality that they say will protect consumers’ privacy to a greater extent
concerns
undermine the ability of publishers to generate revenue and undermine competition in digital advertising, entrenching Google’s market power
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