Why circularity can’t be an exclusive club | GreenBiz
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Am I advocating that corporations shout from the mountaintops for every incremental improvement in their products or packaging? Absolutely not. Is it greenwashing to say you’ve improved the recyclability of your plastic bottle by changing from green tinted to clear PET? Also no. This type of progress on recyclability is incremental but progress nonetheless.
Some companies are, paradoxically, both part of the problem and key to implementing solutions at scale, and it is important to include them in these critical conversations.
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