s a follow-up, the discussions about pricing and ROI are pushed at the end of the whole process, whereas in real life, it's step one or two of any industrial design endeavor.
The empathy phase is generally well done but ends up locked down in Stockholm syndrome mode with the end user.
would never dare challenge the problem as it is framed by the users
a large part of the problem to be solved is hidden from the end-user or, in some cases, willingly not explained.
Most of the work is stuck in product mode.
Solve the problem, build value, and understand how much it's worth. The product is just a side effect.
the competitive landscape will be (briefly) scanned with a product lens.
no attention is paid to the value chain where the innovation would be deployed, the underlying market dynamics, current opportunities, or falloffs.
understand when/where it will abruptly fall short.
And design thinking? My main gripe is that it doesn't train anyone to think as a designer properly. Holisticly. But mostly reductively as a junior engineer.