Signal Wheel. Demand: what problems do people have? Audience: how many people share this problem? Leaders: who’s succeeding in this space and why? Shortcomings: where do successful companies miss the mark? Business models: which models work best and why? Problems: what problems aren’t being met?
Like: How big their quota is. Which teams are grouped together. Metrics attained. How the business operates.
Google the company’s name, the metric you want (quota, revenue, posts per day, whatever).
Example: Reviews in the App Store, Etsy, Amazon, Reddit
identify your riskiest assumption
Do people want this?
Can I operate this?
Can I get customers?
list all of the hypothesis about your business and what could stop it from succeeding.