(1) The Marketplace Moment: Part 3 - Considerations for Creating a Marketplace | LinkedIn
www.linkedin.com/pulse/marketplace-moment-part-3-considerations-creating-kajal/
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Alikolo, an Indonesian marketplace, is a prime example. Without a clear vision and value proposition describing the whitespace Alikolo would serve, the marketplace never achieved its ambitions.
They all realized that the markets they intended to serve were saturated, yet they could not identify a niche segment that made them stand out from the crowd.
Auctionata proved that once customers and sellers lose trust in a marketplace, failure is inevitable.
Beepi focused on used car sales attracting a lot of customers willing to buy and sell on their platform
Besides having failed to manage the financial aspects, Beepi’s logistics in buying and selling cars also fell short.
There is an emerging type of marketplace that can truly enable entrepreneurship among the broader community and to the financial growth of entire ecosystems. This type of marketplace is called an agro marketplace.
Agro marketplaces are booming across the globe as they help to benefit the local farmers while enabling the consumer goods companies to reduce dependency on global supply chain challenges
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