Element #2: Interest
What Exactly is a Marketing Funnel?
a framework that outlines your customer’s journey and interaction with your company
By breaking down and analyzing your company’s marketing funnel, you can pinpoint areas that require improvement throughout the customer’s journey.
The 4 Simple Elements of a Marketing Funnel
Element #1: Awareness
This stage occurs when individuals seeking solutions become aware of your company as a potential provider.
After successfully creating awareness about your company, the next step is to convert this awareness into attention.
A proven strategy is to deliver relevant and high-quality content
Think of it as a trailer for your company’s exciting Hollywood blockbuster.
Your customers have responded to your call to action and visited your website.
During this stage, two crucial factors come into play.
Firstly, customers will actively seek out more information about your products or services.
Secondly, it is essential to keep them engaged and interested.
When planning your website, prioritize creating an easily navigable layout
Make sure that important pages for your target audience are prominently displayed
Further ways to capture your target audience’s interest would be to create newsletters or e-books and guides.
Element #3: Desire
Your target audience desires the product you are selling and will compare it to your competitors’.
don’t just leave it at wanting; aim to make them truly feel that they need it
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