how much emotion, cognition and behavior are changed under the influence of mass media
“theories of a minimal effect” to “theories of a strong effect”
mass communication contributes to the assimilation of commonly accepted values, norms and forms of behavior
diverse effects of film exposure
taught teenagers about social interaction with the opposite sex and adults
had a positive impact on their self-concept
increased ethnic tolerance
humanistically oriented movies improved skills of children in communicating with peers, increased their desire to help and understand others
It should be noted that when analyzing the impact of films, conclusions about their effectiveness are the result of different methodological approaches, which have varying advantages and limitations.
In experimental studies, exposure effects are detected using pre- and post-film questionnaires; however, the time interval between testing and a film screening, such as a few weeks before viewing the film or a several days after [26,27,29], can lead to distortion of the results that are caused by the influence on the viewers’ attitudes of other factors besides the film;
not investigated whether new attitudes are retained over time
the effects of films are analyzed in experimental conditions where participants watch only short cut scenes from existing films , which limits the extrapolation of the results.
viewing an empathy-arousing film about immigrants induced more positive attitudes toward them ,
It has been shown that emotional involvement in viewing, evaluated using surveys drawing on theories of social learning and social representations, increases the effectiveness of influence ;
Glasp is a social web highlighter that people can highlight and organize quotes and thoughts from the web, and access other like-minded people’s learning.