How Merriam-Webster Personifies a Dictionary on Social Media
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(boring, devoid of personality, dusty)
dictionary’s unique brand of smart humor
extreme timeliness
engaging and vibrant feed
should “feel alive”, making content YOU would enjoy, how “the humor should match the brand”
feel alive and should be more than just a bulletin board.
way to create an actual connection
liberty to sound like a person when they are connecting one on one.
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