Climate uncertainty communication - Nature Climate Change
www.nature.com/articles/s41558-019-0606-6
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subtle changes in the format of communication of the state-of-the-art science can affect the way that the message is perceived by the target audience
it was previously suggested that conveying the inherent complexities and lack of predictability in the climate system was an appropriate scientific communication strategy
However, when information about the unpredictability of impacts was included (the second framing), the effect reversed: participants trusted scientists less, and this reduced the acceptance of their message
work of Howe and colleagues shows that subtle changes in the format of communication of the state-of-the-art science can affect the way that the message is perceived by the target audience
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