A Marketer's Guide to Fund Management
www.netinterest.co/p/a-marketers-guide-to-fund-management-5d5
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Its authors estimate that a one basis point increase in marketing expense leads to a 1% increase in a fund’s size
According to one research paper, nearly a quarter of US domestic equity funds released in the twenty years prior to 2005 were incubated. These funds came out of the gates with a ready made performance record, only to disappoint as they picked up assets
“Reasons not to invest.” It lists attributes other customers might find appealing: you want smooth returns, you cannot take a five year view of performance, you believe the investment performance is the most important information in this presentation.
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