“don’t start a company unless you can’t not do it… unless you can’t sleep at night and your brain is exploding with the idea.”
One sign of this healthy obsession is knowledge.
Customers care a lot more about who the company Founder is than most Founders realize. The Founder has to fit with the market, i.e. the customer, and vice versa.
Markets tend to attract people with similar personalities. Are you the kind of personality that can fit in and make connections with your peers in your market?
Having peers that you can connect with, that can bring positive energy, practical advice, and constructive feedback, is essential.
Second, the type of business you’re building matters.
Experience is more important in the B2B space, where the complexity of the industry raises the threshold of how much domain knowledge a Founder needs before they’re going to get it right.
Obsession Founder Story Personality Experience
Founder-Market Fit means you would choose to work on the idea in your free time. It means you can work effortlessly on your product and customer issues. It’s the kind of thing where you don’t notice the time passing.
Founders should talk to 10-30 practitioners and experts who have done something related to what they are targeting. Founders should create an extensive competitive map, researching and studying everything online about competing companies including failed companies in your market. This helps build a deeper idea maze quickly and more fully.
Lack of obsession for — and knowledge of — the market is almost always a bad sign.
Apple users identified with his story as a creative genius and ascribed similar aspirations to themselves.
Creative genius does not last long in isolation. Most innovation happens as a result of people forming networks with a high density of ambitious, competent people in a similar field or market.
experience is often overrated when it comes to Founder-Market Fit.
First, too much experience is not always a good thing.
if you stay in a sector too long, you get the curse of too much knowledge, and you stop being able to see fresh or new ways of doing things. The angle for innovation becomes harder.
With Founders, we look for speed, grit, intelligence, and yes, Founder-Market Fit
Founder-Market Fit means you would choose to work on the idea in your free time.
World-class, iconic companies are almost always founded by Founders with that level of obsession because it equips them to endure for the long haul that it takes to build a company without burning out or losing faith.
Toughts & Comments
1. Obsession. 2. Founding Story. 3. Personality. 4. Experience.