The wisdom of becoming a PREFERRED CUSTOMER - ProQuest

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• Enlightened leaders understand that the link between positive relationships with suppliers and improved corporate performance is a strengthening

• by satisfying the diverse needs of their suppliers, their firm stands a better chance of receiving preferential treatment from suppliers compared with firms with less satisfied suppliers

• highlight the high-stakes competition that is taking place over who will reap the benefits of preferential treatment from suppliers - a competition that can affect success or failure at the business level

• the central needs of a supply base

• assemble an executive team to convey throughout an organization the intention of becoming a preferred customer to suppliers.

• an initiative should commence to communicate this intention to the supply community with feedback requested