Set Better Goals with NCTs, Not OKRs — Reforge
www.reforge.com/blog/set-better-goals-with-ncts-not-okrs?utm_source=marketing&utm_medium=email&utm_campaign=blog&utm_term=&utm_content=nct_CA
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FOCUSING TOO MUCH ON OUTCOMES, AND NOT ENOUGH ON PROGRESS.
Teams working on a brand new product won’t have the depth of understanding for how to hit lofty outcome goals until they’ve shipped the product.
OKRs can be a fantastic and flexible tool for individuals or entire companies. But they were not designed to be a complete system for cross-functional product teams.
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