Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace | Request PDF
www.researchgate.net/publication/222980085_Consumer_attitudes_regarding_environmentally_sustainable_wine_an_exploratory_study_of_the_New_Zealand_marketplace
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The findings of this study indicate that consumers have a strong demand for wine which is produced using “green” production practices. Consumers believe that the quality of sustainable wine will be equal to or better than conventionally produced wine, and they are prepared to pay a higher price for this wine
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