Ad spending on Twitter falls by over 70% in Dec - data

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• Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk's takeover.

• According to the SMI data, ad spending on Twitter in November fell 55% from last year despite these months traditionally being a time of higher ad spending as brands promote their products during the holiday season.

• same month that Musk restored suspended accounts and released a paid account verification that resulted in scammers impersonating corporations