According to Cobloom, SaaS businesses see an average churn rate of 5% to 10%. The lower end of that range is acceptable, but 10% is somewhat high. To avoid these higher churn rates, businesses must aim to keep customers happy. This includes providing customers with good customer service, offering them loyalty programs and discounts, and keeping your product or service up to date with exciting new features. Another idea is to offer customers who are
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