Explaining consumers’ channel-switching behavior using the theory of planned behavior
www.sciencedirect.com/science/article/pii/S0969698911000063?casa_token=AQ0AwgrkY8oAAAAA:CqjL8skSofOnH8__-wyzQJejJAwboSMoJB4lL9UMgz-3G7E8lxSK0CiCVPcVl7zmBPvG39Dddw
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