structured data for a better presence in Google search.
Using FAQ structured data can make virtually any website eligible to show up in Google with an enhanced listing, resulting in more search traffic.
Implementing this structured data is relatively easy. It can even be automated.
Frequently Asked Questions.
Adding an FAQ section to individual webpages saves the website visitor from having to click on an FAQ section
Structured data is information that is organized specifically for a machine to be able to understand.
FAQ Structured Data is specifically for pages with pairs of one question and one corresponding answer.
What is unique about FAQ structured data is that it can be implemented on virtually any kind of website, whether it’s a local service, ecommerce, or an informational webpage. The near-universal applicability of FAQ structured data makes it ideal for any webpage to use to gain a ranking edge.
There are several reasons to consider using FAQ schema.org markup that goes beyond simply gaining a better search presence.
There are practical reasons for using it that can increase relevance, improve conversions and provide users with a better user experience.
dominating more digital space in the search results.
it can also push a competitor to the second page of the search results.
Google only shows two FAQ questions per website.
Every Content Management System (CMS), both open-source and proprietary SaaS closed-source platforms, should offer the FAQ and FAQ schema functionality, if not built-in, then with an add-on extension or plugin.
Conclusion FAQ Schema.org markup is something that every site should at least consider adding when creating a webpage. The usefulness of adding this to a webpage goes far beyond becoming eligible for an enhanced listing in Google’s search results.
Google’s FAQ Schema Guidelines An important rule that applies to every kind of structured data is that everything that is in the structured data script must also be visible on the webpage itself. Adding structured data information that doesn’t exist on the visible part of the webpage can result in a manual action penalty from Google. Beyond that, there are three guidelines Google recommends all publishers follow when adding FAQ structured data: General structured data guidelines. Search Essentials. Content guidelines.
How To Create FAQ Schema
The WordPress plugin archive offers a selection of dedicated structured data plugins that make it simple to add FAQ structured data. For those who want to add the structured data individually, a search for FAQ structured data generators yields many sites that offer a fill-in-the-blanks method for creating the correct structured data. Every Content Management System (CMS), both open-source and proprietary SaaS closed-source platforms, should offer the FAQ and FAQ schema functionality, if not built-in, then with an add-on extension or plugin.