The Marketing Funnel: What It Is & How It Works

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Top Highlights

• Start by analyzing your existing customers

• A marketing funnel is a model of the customer journey.

• It represents the buying stages people go through after becoming aware of a business, service, or product.

• The marketing funnel stages differ by model because businesses create funnels to suit their needs

• However, it’s crucial to focus on the quality of your audience. Not just the quantity. You need to be highly targeted. Otherwise, you’ll waste time and money reaching people who’ll never buy.

• ts main goal isn’t to generate sales immediately. It’s to raise brand awareness among the target audience (people who want to improve their sleep). And establish itself as an authority in its market.

• People at the top of the marketing funnel are usually searching for somewhat general information

• In reality, customer journeys are varied and complex. But the marketing funnel provides a simplified framework for marketers.

• To do this, define your target customers.

• See which audiences are most likely to engage and convert by comparing segments:

• In this example, 25- to 35-year-olds are the most likely to visit the website and make a purchase.

• Optimize for target keywords.

• you want as many people as possible to enter your funnel

• What Is a Marketing Funnel?

• The funnel shape illustrates the audience narrowing as the journey progresses toward purchase.

• it’s natural for some people to exit at each stage

• You can use it to:

• Understand your audience and tailor your approach accordingly

• Identify and address weaknesses in the customer journey

• Contextualize your marketing results

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