www.sprinklr.com/help/articles/sprinklr-service-glossary/custom-fields/63af40eb3fece76798a35ff2
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External - List fetched from external systems
ach entity in Sprinklr can have custom fields defined for them but the most commonly used in Care use cases are Profile Custom field - to store properties of a profile Case Custom field - to store properties of a case Message Custom field - to store properties of a message Knowledge Base Content field - to store properties of a knowledge base article There are other assets on which you can define custom fields like - Ads, Tasks, Rule, Audience etc.
Each such property can be saved as profile custom fields. Similarly, for a case, you might want to store - priority, line of business, etc.
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