Whatever the goal is, your strategy is how you’re planning to go about accomplishing that goal. Strategy doesn’t cover the details; those are the tactics we’ll use to achieve the goal. Strategy is the overall approach, and the rationale for that approach.
The product vision describes the future we are trying to create, typically somewhere between 2 and 5 years out.
As Jeff Bezos says, you want to be “stubborn on the vision, and flexible on the details.”
When done well, the product vision is one of our most effective recruiting tools, and it serves to motivate the people on your teams to come to work every day.
Which in short means: how do we make the product vision a reality, while meeting the needs of the company as we go?
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