How to Market Yourself
You can target specifically the audiences you want to work for
You may not feel confident in practicing good marketing, but you should realize you are being marketed at ALL. THE. TIME.
Personal Brand + Domain + Coding Skills/Business Value => Market Yourself in Public + at Work
Ideally you are constantly Marketing Yourself, but it’s understandable that you don’t want it to take over your whole life
Marketing is important for your career
pull up this tactic when: You have done something significant that you are proud of/enjoyed Just before some major professional move or project launch (hiring/promotion/idea)
The more common doubt people have is in their ability to market themselves well. They see “Tech Celebrities”, and then they look at themselves, and they say: “I’m not like that, when I put out a blogpost I don’t get a billion likes,” or “I don’t want to be like them, that seems hard.”
mistake here is equating Marketing with Celebrity. It’s like saying your favorite restaurant shouldn’t bother trying because McDonald’s exists. They’re two different (but related) things!
You are a product. You work really hard on making yourself a great product. You owe it to yourself to spend some time on your Marketing even if you don’t want to be a “Celebrity”. Like it or not, people want to put you in a box. Help them put you in an expensive, high-sentimental-value, glittering, easy to reach box. Preferably at eye level, near Checkout, next to other nice looking boxes.
It’s not that hard to be better than 95% of devs at Marketing. The simple fact is that most devs don’t do the basic things that people tell them to do. I think this has two causes: It’s not code. Code is black and white. Marketing is shades of gray. A lot of advice is very generic. “Blog more”. Devs often need more help transpiling Business Talk to actionable instructions.
you want to be that thing that others find out about from someone somewhere. You want to register hooks in people’s minds. You want to drive people to check you out. And you want people to prioritize working with you.
you don’t have to market to the whole world
as long as you are well-known in those circles, you don’t need a public presence at all. Your conversion rate will be higher, and your stress probably lower (as will be your luck surface area).
Marketing Yourself is pretty intertwined with Personal Branding
Branding is the stuff that uniquely identifies you. Marketing just gets your awesome in front of people.
the strongest branding creates its own market
It’s really easy to sell to a market in which you are the only seller. Almost literally shooting fish in the barrel. Nobody can compete with you at being you.
wonderful feature of personal branding is that it is entirely up to you to create stuff that uniquely identifies you.
Your Personal Brand is how people talk about you when you’re not in the room.
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