Traditionally, B2B sites were designed with a desktop-first approach as the assumption has been that most B2B users work from an office. However, mobile-first designs are becoming increasingly important, particularly for B2B industries that work outdoors.
In B2B, multiple account types become central to the user experience, paired with multiple payment options. Additionally, for B2B companies, the payment process involves more complexity, such as implementing invoicing, split billing, or having credit options available based on account type.
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