Adidas and Beyoncé to Part Ways After Ivy Park Sales Struggles
www.wsj.com/articles/adidas-and-beyonce-to-part-ways-after-ivy-park-sales-struggles-1467552?mod=Searchresults_pos2
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Sales of the Ivy Park brand tumbled by more than 50% in 2022 and have underperformed Adidas’ internal projections
The documents show Ivy Park has been losing money for Adidas, and Beyoncé gets about $20 million in annual compensation.
The partnership will end after the company releases Ivy Park collections of merchandise that are already planned for this year
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