(6) Internal Analysis - YouTube

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• a company's current overall performance the less likely the need for radical changes in strategy

• some capabilities rely heavily on a company's intangible resources such as human

• assets and intellectual capital

• the competitive power of a resource or capability is measured by how many of the four test for sustainable competitive advantage it can pass

• Rinne tests

• acronym for valuable rare imitatable and non

• is the resource or capability competitively valuable

• is the resource or capability rare or is it something that rivals lack

• is the

• resource or capability imitatable or hard to copy

• is the resource or capability non substitutable or is it vulnerable to the threat of substitution from different types of resources and capabilities

• companies that know the importance of recalibrating and upgrading resources and capabilities make it routine management functions to build new resource configurations and capabilities