New digital business models in the automotive industry
www2.deloitte.com/de/de/pages/consumer-industrial-products/articles/new-digital-business-models-automotive-industry.html
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Digital services are likely to become more relevant in the automotive industry over the coming years, thanks to diversified sales channels and more frequent and direct customer interactions
The automotive industry can build on the pricing structures and strategies for subscription models as well as the methods of service bundling and rewards for customer loyalty that have been developed in the telecommunications sector.
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